As part the partnership, American Express’ Consumer Travel Network (CTN), the American Express travel agency network in the United States, will incorporate the new Caribbean brand logo in its marketing and promotion efforts.

“The visibility afforded by CTN’s more than 600 travel agencies and call centers in North America will help to position the Caribbean top-of-mind with North American consumers to drive tourism to the region,” said Dianelys Rodríguez, Vice President of Destination Business Development, American Express Company.

The Caribbean logo will be featured in conjunction with the Beyond the Beach promotional platform, targeting Cardmembers with select mailing promotions, messages in American Express statements of account and within the campaign website, www.beyond-the-beach.com.

The initiative will complement the company’s regional marketing program “Beyond the Beach – An American Express Caribbean Exclusive,” which features all Caribbean destinations in American Express’ “Official Card” program.  These include Anguilla, Antigua & Barbuda, Aruba, The Islands of The Bahamas, Barbados, Bermuda, Cayman Islands, Dominican Republic, Jamaica, Puerto Rico, St. Lucia, St. Martin/Saint Maarten, Turks & Caicos, and Cancún, Cozumel and the Riviera Maya in the Mexican Caribbean. 

Meanwhile, American Express is also sponsoring the booking engine under construction for www.caribbeantravel.com, the official lodging website of CTDC. 

For almost twenty years, American Express has contributed to the development of Caribbean tourism through a strategic partnership with CHA.  In addition to marketing and promotion, American Express has pledged its support to a wide range of issues, such as environmental stewardship, safety and security, and training and education.