St Kitts New Logo

"The look and feeling of St Kitts' new logo was developed in accordance with recent research studies and reflects the direction for the island's long-term tourism strategy," said Richard "Ricky" O. Skerritt, Minister of State in the Ministry of Tourism, Sports and Culture. "We are seeking to appeal to a more affluent, sophisticated traveler who wants not only to relax on our beaches, but to have an enriching, meaningful tourism experience by interacting with our people, culture, and nature. The visually stunning new logo with its emotion-driven tagline is a vehicle to help us to directly reach and motivate these individuals to travel to St. Kitts."

The new logo was created by Brisbane Productions of St Kitts and utilizes the national flower of St Kitts, the "Poinciana" or "Flamboyant," to create an image that is distinctive to the island. The flower is named after Monsieur de Poincy, the first French Governor of St Kitts, who is said to have introduced it to St Kitts from Madagascar. The biological name is Delonix Regia. The flamboyant tree is one of the most striking trees of the tropics, with its umbrella-shaped crown of deciduous leaves and red flowers which bloom from May to August.

The tagline is an implied invitation to visit the island and promise to deliver an unforgettable tourism encounter. As a result, the new logo provides St Kitts with a unique and recognizable visual style and reinforces the strengths of the tourism product. The logo will appear in all materials used for marketing, communications, sales, advertising and promotions by the St Kitts Tourism Authority, effective immediately, and is the first step in a larger re-branding of the destination that will take place with the roll-out of the long-range tourism strategy.