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CHA head admonishes CARICOM governments

Friday, July 9, 2004

NEW YORK, USA: The new head of the Caribbean Hotel Association (CHA), Berthia Parle has opened her two-year innings by commending some and condemning other Caribbean governments for the different levels of attention they pay to the Caribbean travel and tourism industry that provides them all with their bread and butter.

Parle, a native of St. Lucia and the first woman to become the president of the regional hotel grouping, praised some CARICOM Heads of Government at their annual meeting in Grenada for embracing the industry, but admonished others for their ignorance of an industry that feeds so many families and is one of the region’s most potent weapons in the fight against poverty.

"We would like to recognize and compliment the Caribbean Governments that have embraced this industry and to encourage others to follow their example. Many governments have spent time, efforts and resources to study the issues and formulate recommendations and plans about various aspects of the policy agenda and are head and shoulders above the rest, who continue to bury their heads in their sandy beaches as if tourism does not exist," said Parle.

Parle, whose membership represents the industry's private sector, called on governments to consider CHA's request for an Annual Tourism Congress with all Heads of Government, Ministers and Directors of Tourism, and private sector leaders, to discuss and consider key policy recommendations and actions to advance a mutual interest in tourism.

The last tourism summit was held in 2001 which followed the previous tourism summit held 10 years earlier in 1991. "This industry, which is so vital to the future economic development of the Caribbean and welfare of its people, cannot, and should not, wait another 10 years for the next tourism summit," she warned.

After presenting findings and recommendations of a new World Travel and Tourism Council (WTTC) study on the impact of travel and tourism on the jobs and the economy, she warned the leaders "not to give WTTC any reason to state in the study, on another occasion, that "the economic benefits of the tourism industry are generally not understood by public officials, the industry itself, or the communities where it takes place".

Sources suggest that the CHA had a difficult time to convince the CARICOM Secretariat to allow them to present their case to the Heads of Government at their 25th regular meeting which ended yesterday. In the end, the CARICOM discussion on travel and tourism, which was slated for 10 minutes, continued for close to an hour. "We are thrilled to have triggered the interest of the CARICOM heads of Government, and we will strive to increase it to the levels deserved by this major industry," Parle said.

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