Puerto Rico Tourism Company launches new Qué Pasa! magazine

Friday, February 13, 2004

SAN JUAN, Puerto Rico: This week, José M. Suárez, Executive Director of the Puerto Rico Tourism Company announced the re-launch of ¡Qué Pasa!, the official magazine of the Tourism Company. The re-designed magazine features a new and exciting format, including an increased focus on photography to give tourists a visually enticing look at the various regions of Puerto Rico. 

Suárez also announced that ¡Qué Pasa! will now be found online, where visitors can read the magazine and subscribe to receive the publication at home. 

"Puerto Rico is a destination full of spectacular places that leave lasting vacation memories, and photography is a wonderful way to persuade tourists to v! isit all of the island's regions. Internet publication will increase the magazine's reach, allowing for a worldwide audience to experience the destination online," said Suárez.

The bi-monthly magazine features interesting, first-hand stories - in English and Spanish - about Puerto Rico's attractions; an easy-to-use guide to accommodations, dining, museums and galleries with details about pricing, location and amenities. The online initiative is a reflection of new trends in the international tourism market that necessitate integrating the Web into marketing strategies, and making information available in both print and electronic formats. 

"The Internet has become one of the most widely used information tools for choosing a vacation destination. This is why we have concentrated on making Puerto Rico's online presence strong," he said.

Travel & Sports Inc., a company based in Denver, Colorado, will edit and publish the magazine. The production team for the publication is based in Puerto Rico, a detail that was a priority for the Tourism Company, to capture the true essence of the destination by employing great local talent.

The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

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