Royal Caribbean and Celebrity select BlackBerry for wireless access

Thursday, October30, 2003

MIAMI, USA: Royal Caribbean and Celebrity Cruises have announced that the two cruise lines have selected BlackBerry® to help increase efficiency and enhance customer service through wireless connectivity. With 26 cruise ships operating in more than 200 destinations around the world, the corporation wanted a wireless solution that could improve productivity while accommodating its employees' frequent travel and increased reliance on e-mail. 

"Royal Caribbean International and Celebrity Cruises are committed to leveraging innovative technology in order to improve our operations and provide superior customer service," said the two lines' President and Chief Operating Officer, Jack Williams. 

"BlackBerry keeps me connected to the information I need and enables me to easily collaborate with my management team." 

With BlackBerry in place, users have found significant improvements in productivity and responsiveness through wireless access to corporate information including Lotus Notes e-mail and e-mail attachments, internal and external Web sites and organizer information. 

"Our employees are empowered by BlackBerry, as it enables them to access important e-mails, attachments, calendar updates and internal documents along with the ability to make phone calls," said Gregory Martin, Technology Manager. 

"We are quickly seeing a favourable return on investment because of BlackBerry. When employees travel abroad, they no longer need to always carry a laptop and that provides direct cost savings. BlackBerry is also a powerful productivity tool that personally saves me 30 to 60 minutes per day." 

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