King of soca music "Arrow" for Bollywood Awards

Arrow, King of Soca

Tuesday, October 14, 2003

ATLANTIC CITY, New Jersey: The King of Soca and the legend of 'Feeling, Hot, Hot, Hot," Alphonsus "Arrow" Cassell will perform for Indians and South Asians living in North America at the Bollywood Music Awards on Saturday 1st, Nov 1st 2003 at the Mark. G. Etess Arena in the world famous Trump Taj Mahal Casino, Atlantic City, New Jersey.

"By Arrow, the King of Soca, agreeing to accept to perform at the Bollywood Music Award ceremonies, it reinforces our global vision which is that we are truly international in our outlook and vision," said Kamal Dandona, chairman of the Bollywood Group of Companies. 

"The live and global audience will get an opportunity of a lifetime to see him perform. His hit song 'Feeling Hot, Hot, Hot,' will be performed in a unique style at the Bollywood Music Awards. To see Arrow perform with his 'Multi-national Force,' is breathtaking. He moves audiences from sedate to unrestrainable, whipping them into frenzy with non-stop rhythms.' 

Alphonsus "Arrow" Cassell MBE (Member of the British Empire) was born on the lush green Caribbean island of Montserrat. Today Arrow is an international recording artist recognized globally as the "King of Soca" His songs flavor movie soundtracks and enhance products in advertisements; His music has led him to share the stage with the likes of Don Henley, Celine Deon, Joe Cocker and James Brown. Arrow is indeed a superstar in his own right. 

Arrow joined a phenomenal group of international recording artists on stage at The Royal Albert Hall (London) in a concert organized by Sir George Martin to raise funds for the volcano-ravaged Montserrat. Artists such as Sting, Eric Clapton, Jimmy Buffett, Elton John, and Paul McCartney also took part.

Arrow has performed in Belgium, Columbia, Cuba, Holland, Japan, Nigeria, and Switzerland and was the first Soca artist to perform in Vienna, Austria, and Paris, France.

Arrow has also performed for the late king of morocco and at the request of Queen Elizabeth, was summoned to Buckingham Palace, where he was awarded the prestigious MBE (Member of the British Empire) for his contribution to Soca music.

The Soca King's "Hot, Hot Hot" sold over 4 million plus copies and is recorded in twelve different languages; charting in multiple countries and became the international Soca anthem; to date over 22 different versions of "Hot, Hot Hot" exists.

The Bollywood Music Awards, an event of international stature, honors the outstanding achievements of Indian music makers and artists during the prior year. Previous attendees and performers include Michael Jackson, Richard Gere, Steven Seagal, Sir Andrew Lloyd Weber, Tyra Banks, Shah Rukh Khan, Aishwarya Rai, and almost every celebrity from the Indian film industry. 

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